Said your promotion in the right time!

We had recently some interesting discussion with our restaurant clients to check whether their front line staff offer promotions to diners.

One interesting example is when the shop has discounted menu items during specific period, colorful promotion posters are on glass windows, and it looks nice.

And then imagine, as soon as their customers took the seat, the server approached with the menu and immediately introduced the promotion, then customers said “Wow that’s good, I want to try..” then he just ordered the promotional items for their whole meal, and nothing else.

Now here are the questions…

- What is missing in this process? - Is the restaurant losing the opportunity to sell more expensive items?

It’s true that restaurants offer discounted items in order to boost up the sales, but what we are suggesting here is it could be more profitability is they do as an “ups ell”. Not necessarily the discounted promotion said in the first place. Many times, your loyal customers may come for their favorite dish.

Good that if customers order promotional item, but best if they order both items in regular price and ones on promotion! Allow opportunity for your customer to choose any items which probable are not on a discount, and then after he/she selected some their own items, the server possibly introduced the promotion to up sell the order.